Work completed in 2020
Sonicwall Boundless 2020
An event website for cybersecurity company, Sonicwall.
The Numbers
A Large Attendance
Sonicwall Boundless 2020 was the company’s largest ever global partner & reseller event posting a company record of 6,251 global registrants and a 135% increase in attendance over Sonicwall’s previous high-mark partner event. My job was to create the digital experience of the event starting with wireframes and then taking the brand team’s creative direction and expressing it across three stages of the event: Pre-Event/Registration, Live event, and lastly, the Post-Event / On-Demand. The event garnered:
- 6,251 registrations
- 4,781 Live Attendees worldwide
- 68% Day two returning attendees
- 18,432 Social media engagements.
My Role
I was the lead Ui designer on this project, taking the creative teams direction and creating wireframes and applying the visual style to the components.
A closer look
Event Landing Page
The visual direction of this Virtual Event was different and fun to work with. Here’s a full look at the registration page for the event. There is an exciting use of textures and background elements which made the infusion of negative space welcoming and fun to scroll through.
A closer look
Additional Pages
The event site consisted of additional pages: a listing of sponsors, resource center, and more:
Leading up to the color stage
Wireframes
For the wireframe stage, the team and I had to account for the three stages of the event: The Pre, the Live and the Post Event (on demand)
What I Learned
This project was a departure from the the client’s main brand visual style. I enjoyed working on this event site because we were able to push boundaries and have fun with static textured backgrounds.